On Page and Off Page SEO (SEARCH ENGINE OPTIMIZATION)
SEO is the most effective way to increase traffic to the site. The basic purpose of SEO is to gain organic or natural search results on search engines or ranked website from different sets of keywords. SEO comprises both practical and innovative elements need to increase rankings, drive traffic and awareness in search engines. The two main categories of SEO which impact on search engine optimization are Internal like content, architecture and HTML and Meta Descriptions and External elements such as backlinks, trust, and social signals etc.
What is On-Page Optimization
On a site, optimization is also known as On Page Optimization. It optimizes a website to certain keywords per search engine results. Relevant keywords were used there. On page optimization influences the website listing in natural results. It is a way of getting the site ranked higher such as page titles, Meta description, and interlinking etc.
On-Page Optimization SEO Techniques:
Page Title-Each of the pages & posts should have its own unique title, which includes the mainkeywords for that page. It is a very important factor of SEO on the site.
Meta Descriptions-These descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed.
Meta tags-Comprise all set of keywords in the form of Meta tags for each of the page, which should be the relevant keywords of the content.
Body Tags– Body Tags are used to make it easier for people to read the content easily. While writing articles, break up content into smaller sections ¶graphs.
Keyword Density– Including relevant keywords throughout content is very important, as it helps search engines work out what your content is about. Excessively repeat and overuse keywords lead to a site being banned from search engines.
Inter Linking–Internal links is a useful weapon in your SEO stash and make it much easier for visitors to traverse around the site. Placing links to other website pages is a great way of improving the site.
What is Off-Page optimization
Off-site optimization is also known as Off page Optimization. It generates backlinks to the website. Backlinks created using articles, social media, blog posts, discussions boards etc. off-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are off-site in that they are not controlled by you or the coding on your page.
Off Page Optimization SEO Techniques:
Social Networking Sites– By sign up in popular social networking sites, one can advertise, market and build the online reputation and allow to extend the online network of contacts and interact with friends and promote your website. Some of the popular social networking sites are twitter, Facebook, Google+ etc.
Social Media Optimization- SMO is helpful in getting maximum reachability of ideal user. It is the way to promote Business. Social media can be one of your greatest assets for improving our site’s organic search results. SMO (Social Media Optimization) helps connect all of your social media accounts in a cohesive, consistently branded network that points your potential customers where you want them to go, multi-point process to build your successful SMO foundation, boost your SEO, and drive more potential customers to our site.
Blogging– By blogging, visitors keep returning to the site and keep up to date with latest posts. It also helps search engines to crawl your site more frequently, as they must update your latest blog post entries, which ultimately helps you rank higher in search engine results pages (SERPs).
Social Bookmarking – Social Bookmarking is another great way of promoting the website. Submit latest blog posts and pages to the most popular bookmarking sites, like Stumble Upon, Digg, Tumblr Delicious, Reddit etc.
Photo sharing– If you have used any of photos or images on the site, then one can share then on many of the major photo sharing websites like Flickr, Picasa, Photo Bucket, etc. Other people will be able to see them and comment on them, hopefully following a link to the site.
Video Marketing– One can have any videos that are used on the site, then you can submit them to sites like; YouTube, Vimeo, etc. allowing people to find your content in another way.
Article Submission-By submitting articles to popular article directory sites like Ezine Article, Sooper Articles, Now Public, etc. can help drive traffic to the site and gain some links to the site from other people.