SMO stands for Social Media Optimization, in that the goal is drive traffic to our web site. SMO is the process of increasing the awareness of a product or a service brand by using a number of social media outlets and communities, In general, it is to promote the business organically using social news and bookmarking sites.
The top social networking sites are LinkedIn, Facebook, Pinterest, Google+, Twitter and youtube etc. SMO is helpful in getting maximum reachability of ideal user. It is the way to promote Business. Social media can be one of your greatest assets for improving our site’s organic search results. By connecting with people in various online venues, you extend the reach of your business and increase opportunities for people to link to your main business page. Social media optimization helps connect all of your social media accounts in a cohesive, consistently branded network that points your potential customers where you want them to go, multi-point process to build your successful SMO foundation, boost your SEO, and drive more potential customers to our site.
The concept behind social media optimization is to implement changes to optimize a site so that it is more easily linked to and to highly visible in Social Media Searches in customSearch engine optimization. The main aim of social media optimization is deliberately created attractive online content varying from well-written text to attention -grabbing images, videos clips to inspire and invites people to involve with website and share its content with their social media friends and contacts.
Five Rules of SMO (Social Media Optimization)
Help the content travel by submitting the content to the relevant sites and eventually drive the link back to the site. Unlike much of SEO, SMO is not just about making changes to a site. When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to our site.
Reward Inbound Links used as a barometer for success of a blog used as a barometer for success of a blog (as well as a website), inbound links are paramount to rising in search results and overall rankings. To encourage more of them, we need to make it easy and provide clear rewards. From using Permalinks to recreating similarly, listing recent linking blogs on your site provides the reward of visibility for those who link to you. Which paramount to rising in search results and overall rankings.
Make Tagging and Bookmarking Easy by adding content features making sure that pages include relevant tags, suggested notes for a link and to tag the pages first on the top social book marking sites.
Encourage the Mashup – In a world of co-creation, it pays to be more open about letting others use your content. YouTube idea of providing code to cut and paste so you can imbed videos from their site has fueled their growth. Syndicating your content through SEO also makes it easy for others to create mashups that can traffic drive to our web site.
Increase the link ability to optimize site for the social media by adding blogs or by many other ways. Social media networks, so that you can share the content you create on your website or blog. Additionally, you add social media share buttons to allow other people to easily share your content.